After having browsed though the 'App Store' for sometime now, I believe that it is clear that alot of the games are directed at the male target audience. This suprised me as I thought there would be alot more female games as in my opinion males prefer to play on console games. I believe that in order for a game app to be popular and successful, it has to be directed at both males and females. This is partly why I believe games such as 'Angry birds' was so successful. I also believe females would prefer to play arcade type games that are quick and easy to play. As females like carrying around with them portable accessories for example in their handbags, hand held devices are ideal as they can be played anywhere, anytime at their own convenience. (They are cute, small and compact).
I think that this is a great opportunity to aim a game that is unisex. To establish whether my own opinions are true I have decided to conduct a questionnaire to obtain feedback from twenty males and twenty females in order to make this a fair test. I am then going to collate my findings into a tally table.
Below is a sample of the questionnaire I have asked my participants to fill out
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